e.l.f. Holy Hydration! Makeup Melting Cleansing Balm

Your makeup melts away. Your skin feels hydrated.

Remove makeup with ease and turn your cleansing routine into a moment of skincare.

The e.l.f. Holy Hydration! Makeup Melting Cleansing Balm is a cleansing balm that gently melts on contact with skin, transforming into a luxurious oil and then a milky texture that rinses off easily.

Its formula with hyaluronic acid, ceramides, and peptides helps leave skin feeling soft, smooth, and hydrated.

Makeup off. Soft-skin feeling stays.

Forget that dry, stripped feeling after cleansing. Holy Hydration! Makeup Melting Cleansing Balm was developed to help remove makeup without taking away your skin’s natural comfort.

Its texture evolves as you apply it, delivering an indulgent cleansing experience and leaving skin feeling smooth and hydrated.

Why you'll love it

✓ Removes makeup with ease — helps cleanse skin without leaving it feeling dry.

✓ Helps maintain hydration — with hyaluronic acid, ceramides, and peptides in the formula.

✓ Soft, smooth skin feel — cleansing leaves behind a pleasant feeling of comfort.

✓ Suitable for all skin types — a versatile option for your skincare routine.

A texture that moves through every step of cleansing

The difference is in the sensory experience: the balm starts solid and transforms as it comes into contact with skin and water.

1. Solid balm

The initial texture makes it easy to apply the product directly to skin.

2. Luxurious oil

As it’s worked into the skin, the balm melts into an enveloping oil texture, helping lift away makeup.

3. Cleansing milk

In contact with water, it transforms into a milky texture that rinses away easily.

A practical cleansing routine, with a caring experience from start to finish.

Show the balm transforming into an oil during application and then emulsifying into a milky texture when it comes into contact with water. The video should show only the texture’s evolution, without promising results beyond those described.

Hydration that starts with cleansing

In addition to helping remove makeup, the formula combines ingredients known for their skincare benefits.

Hyaluronic Acid

Helps hydrate skin and give it a plumper appearance.

An ingredient that contributes to that hydrated feel throughout your skincare routine.

Ceramides

Help support the skin’s moisture barrier.

An important component of the formula to complement barrier care.

Peptides

Help reveal a more revitalized-looking appearance.

An ingredient that contributes to the formula’s caring, skin-renewing approach.

More than makeup removal: care for how your skin feels

Cleansing can be a moment of self-care, not just a step you have to check off.

With its melt-away texture and skincare-focused formula, Holy Hydration! Makeup Melting Cleansing Balm helps make makeup removal a more enjoyable experience.

What it brings to your routine:

Convenient makeup removal.

Soft, smooth skin feel.

Hydration support for the skin.

A texture that transforms during cleansing.

Suitable for all skin types.

A formula designed to care for skin

e.l.f. develops its products with skin-loving ingredients and accessible prices.

Holy Hydration! Makeup Melting Cleansing Balm is part of that promise, combining an indulgent cleansing experience with ingredients like hyaluronic acid, ceramides, and peptides.

e.l.f. commitment

✓ 100% vegan

✓ Cruelty-free

✓ Leaping Bunny certified

✓ Sulfate-free skincare

e.l.f. believes that caring for yourself can also be a way to show kindness. Because being kind is always in style.

Everything you want in a cleansing balm

Makeup removal: helps remove makeup without leaving skin feeling dry.

Hydration: formula with hyaluronic acid, ceramides, and peptides to complement your skincare routine.

Softness: leaves skin feeling smooth and silky.

Sensory experience: texture transforms from balm to oil and then to cleansing milk.

Versatility: suitable for all skin types.

Turn your cleansing routine into a moment of care

Remove makeup more easily and enjoy skin that feels soft and hydrated.

e.l.f. Holy Hydration! Makeup Melting Cleansing Balm

✨ Melt away makeup. Preserve hydration.

Choose yours and make cleansing a more enjoyable experience.